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Sunday, August 1, 2010

Flash in the Pan

I remember when I owned my business being floored by the PR and marketing world. While I knew it was pretty bad, I had no idea how bad it truly was. I was shocked by Paid Media vs Earned Media. We never paid for media attention. How silly of me to think that the news was actually news and not just an endless stream of paid advertisers! Many business spend their marketing dollars on "news" programs to make it appear that their highly sought after. And not only do most people believe it, they ask for second helpings.

I'm not a news watcher. The headlines make me crazy. Even public radio and TV can get under my skin. Donor is just another word for commercial and the bigger the donation, the more they get in attention.

We've come to a point in our society where young people are wrapped up in branding and marketing and turned into products. We steal their childhood before they even realize it's lost. Screaming teens are big dollar signs. Figure out how to create a hormone surge and they'll hand over their money. It's been going on for a long time, think The Beatles or Michael Jackson, but I think it's getting worse. Twilight, Lady Gaga, Justin Bieber.

Big flash. And it all comes at lightning speed.

I anticipate one day that Justin Bieber will be in rehab for the fourth time or marrying his third wife, looking to find what's missing in his life. Oops. It's your childhood. Gone forever, but here's another Bentley. His head will look even more like Donald Trumps than it does now. The screaming girls will be gone, but the hangers on will still be there continuing to take just one more piece.

Flash in the Pan Corn

You can use any of your favorite spices or leave it out.

Heat a large skillet over medium high heat. Quickly add a bag of frozen corn (or fresh kernels cut off the cob), 2 TB real butter, a pinch of dried thyme, and stir until corn is crisp tender. It doesn't take very long. Season with salt and pepper to taste.

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Taking a little time to play with words, to play with food, and just to play!